John Lewis has made a sensational move into internet providing; with the upmarket British retailer now stunningly supplying broadband to the UK. If the move itself comes as a surprise, then even more astonishing are the revelations that their service will include fibre-optic broadband.
Fibre-Optic broadband is the latest in internet technology. It relies on using a fibre-optic cable wire as the connection means, rather than a copper wire. This means that whereas with a copper wire, connection gets weaker the further one is from their home to the cabinet; with fibre-optic methods connections stay stable. Fibre-optic broadband is also the fastest internet connection method.
The importance of being supplied the fibre-optic way is not only manifesting today, but is expected to become even clearer in the near future. It is believed that everything from household appliances to cars will soon be broadband wired up, and so the need for the most efficient internet connection cannot be underestimated.
The price of John Lewis’ broadband is respectful, offering speed as well as quality. Their standard package costs just £11 a month, some £2 less than the cheapest BT broadband package. Though, their premium package is at £25 per month for only speeds of up to 38Mbps, which isn’t as respectable. However, it ought to be remembered that both Ofcom and the Guardian have accused Britain’s main internet service providers of lying about their broadband speeds. In this respect it should probably be noted that John Lewis’ respective speeds are likely to actually be correct and true.
Virgin remain the possessors of the fastest internet and with the company upping their connection speeds to 120Mbps, this looks far from likely to change anytime soon. However, what we have in the introduction of John Lewis to the British broadband race is another competitor and another option for consumers to consider when making a valued judgement in acquiring internet. Oh, how times have changed since the days of BT and only BT!Google+